Baskin-Robbins

DESCRIPTION

Is Baskin-Robbins Right For You?

Our exceptional Franchisees are the sprinkles to our ice cream. Our ideal candidiate will have:

  • Leadership skills to drive operational excellence and guest satisfaction
  • An understanding of local store marketing and an ability build the brand within local communities
  • Financial resources to develop and/or purchase one or more shops.

Marketing

Baskin-Robbins complements national marketing with local campaigns and integrates traditional marketing with new media in an effort to maximize impact. The brand also offers Franchisees a comprehensive suite of promotional materials to use for local shop marketing efforts.

Training

3 Week Training Program

  • Technical Training (live, in-store)
  • Instructor-Led Classroom Training
  • Online Learning Managment System
  • Mentoring and Skill Building

Systems & Field Operations

Baskin-Robbins provides a comprehensive operating system designed to help build business along with a world-class training program that covers branding, business management and more. In addition, Franchisees have access to an experienced field support team.

Baskin-Robbins Brand Support Overview Image

Fee: $25,000

Investment: $93,550$401,800

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