Money Mailer is a thriving, stable brand in the $46 billion direct mail marketing industry, and as you talk to our franchisees, you’ll find our innovative approach to local business marketing makes us one of the most appealing home-based franchises you can invest in. We like to think of ourselves as “The Main Street Marketing Franchise.” Franchisees work with other business owners in their communities, helping them strategize their growth. You’ll use our technology-driven process to show business owners how to target their best prospects. You’ll oversee professionally designed coupon offers for those businesses and coordinate monthly mailings distributed to 10,000-household zones.
Money Mailer is one of the longest operating and most successful marketing franchises in its category. Our franchisees are full-service, local advertising consultants committed to helping small business owners in their community achieve their American Dream. They help owners get and keep more customers by providing a turnkey marketing program that includes direct mail, online and mobile advertising solutions.
Direct mail forms a primary pillar of the business, and Money Mailer sent 7 billion coupons to consumers in 2016. In fact, the online, mobile, and social media pieces of the marketing puzzle are seen as strategies to extend the reach of the direct mail component.
The direct mail serves up hyper-local offers to affluent consumers divided into 10,000-household zones, and Money Mailer is successful because the companies who sign up for it get good results.
It’s also worth noting that franchisees make use of digital technologies for efficient workflow – requesting ad designs from corporate headquarters, receiving and distributing ad proofs for approval – it all happens online.
Founded in 1979 and franchising since 1980, the number of locations has held relatively steady in recent years and currently stands at 233 (down from last year’s total of 238), of which 65 are company-owned and all are located in the U.S.